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Big data, better analytics, for an improved customer experience Print E-mail
Tuesday, 03 March 2015 11:33
Operators are turning to big data insights to improve customer experience. But too often, analytics solutions have a narrow focus, are not integrated into real operations, customer care or marketing processes, or miss useful experience insights because they lack the proper rules to interpret complex telecom events.

But now there’s Ericsson Expert Analytics 15.0, offering you a game-changing big data analytics solution, with powerful analysis, insights, and closed-loop actions unmatched by other offerings. Benefiting from Ericsson’s unique, global experience and specialist telco knowledge – spanning networks, operations support systems/business support systems and operations – Ericsson Expert Analytics 15.0 is a real-time, end-to-end configurable CEM solution for today’s changemaker operators.

Ericsson Expert Analytics 15.0 is your powerful new tool for producing real-time, actionable insights. And it’s backed by our specialized metrics for predicting customer satisfaction, giving you a unique understanding of likely customer behavior, and allowing you to target actions that improve experience, satisfaction, average revenue per user (ARPU) and Net Promoter Score.

Join us at Mobile World Congress 2015 to explore and discuss how Ericsson Expert Analytics 15.0 helps you make sense of your data and turn insight into action for innovative services, transformed processes, better customer experience, improved retention rates, higher ARPU, and lower operational costs.

The benefits of Ericsson Expert Analytics 15.0 include:

  • Telecom-specific data models and rules that make sense of network, device, probe and other data.
  • Horizontal architecture for immediate end-to-end view of the customer experience not available from single-source analytics.
  • Service level index to predict customer satisfaction with carefully selected and weighted service KPIs, tailored for each customer segment.
  • Best next action insight to discover where and why experience is impacted, and how to deal with it quickly
Last Updated on Tuesday, 03 March 2015 11:35

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