According to a research report from the analyst firm Berg Insight, the number of fleet management systems deployed in commercial vehicle fleets in North America was 2.1 million in Q4-2010. Growing at a compound annual growth rate (CAGR) of 12.6 percent, this number is expected to reach 3.8 million by 2015. Fleet management vendors such as Qualcomm, XATA and PeopleNet remain largely focused on the high-end trucking segment. Non-trucking segments such as delivery, utility and service are addressed by another group of vendors including FleetMatics, Networkfleet and Wireless Matrix. The high-end vendors tend to offer customized solutions via a consultative sales process, whereas others adopt indirect sales models based on distributors, solution sellers and integrators, and offer more standardized solutions. The report cites customer awareness of the benefits of telematics as the main driver behind growth. “Today managers in North America generally know that fleet management technology can help their businesses reduce costs and improve efficiency.”, said Rickard Andersson, Telecom Analyst, Berg Insight. [www.berginsight.com]