UPM RFID is introducing new NFC applications for interactive solutions at the first WIMA NFC, an event for NFC applications, services and products, which will be held on November 30 – December 1, 2011, at the Mission Bay Conference Centre in San Francisco.

UPM will present the current NFC ecosystem with diverse examples from retail applications exploiting NFC tags and inlays. Also on showcase will be the company’s NFC products including UPM BullsEye (Picture), UPM Circus and UPM MiniTrack inlays designed for NCF applications including social media, location based services, games and toys, advertising and healthcare.

In addition, UPM will be participating in panel discussions dealing with NFC opportunities in the US, and how companies should proceed when they consider utilizing NFC technology and inlays in their business. [www.upmrfid.com]