Intesa Sanpaolo accelerates Digital Banking transformation with Gemalto’s PIN by e-Channel
Intesa Sanpaolo is one of the largest banks in the Eurozone, and adoption of Gemalto's PIN by e-Channel solution is integral to the reimagining of its in-branch and digital banking offer. Over 800,000 codes have already been securely distributed, combining swift and seamless customer service with significant cost savings compared to traditional postal delivery. Customers can activate and use their new credit and debit cards immediately by receiving an immediate notification of their PIN. Reminders can also be sent on request via any of the new channels, reducing the number of transactions cancelled because a customer has forgotten his or her PIN.
"Real-time electronic PIN delivery is a key element of our vision for digital, multi-channel banking," said Massimo Tessitore, Head of Direct Channels, Mobile Payment and eCommerce Department at Intesa Sanpaolo. "With its unique experience, footprint and certification, Gemalto was a natural choice of partner to meet our requirements for security, customer experience, brand image and cost reduction."
"In a fiercely competitive commercial environment, digitalization offers banks a route to improved customer service, market differentiation, reduced overhead and the creation of trusted ecosystems," said Philippe Cambriel, President for Europe, Mediterranean and CIS at Gemalto. "The successful implementation of the e-PIN project for Intesa Sanpaolo reflects our ability to accompany banks through every stage of the transformation process, helping them utilize key assets to create a compelling bank offer."