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Russian petrol retailer EKA launches contactless EMV cards from Gemalto Print E-mail
Friday, 22 May 2015 06:22

Gemalto announced that Russian petrol retailer EKA will migrate existing payment cards to Gemalto's Optelio PURE contactless solution. These new private label cards bring a robust defense against fraud and enhanced convenience for the end users. The cards are being deployed from April 2015 and are fitted with the industry-standard MULTOS operating system. The implementation of the EMV standard will also facilitate EKA's future commercial plans for interoperability with other retailers.

The new dual interface cards bring a quicker payment experience to customers who just have to tap the card against the POS terminal to pay at EKA's petrol stations. Verification of the card's authenticity is performed by the payment terminal itself, ensuring service continuity is maintained even if there is an issue with the network. 

"Gemalto is the only company that can provide a comprehensive solution for a contactless EMV private payment card, backed by strong references worldwide," said Vasiliy Nazarenko, CEO of EKA. "Their local presence and experience ensured that the migration from our existing cards was extremely straightforward. The next step will be interoperability with more retailers to create a strong and wide private EMV Russian network" 

"Gemalto's technology enabled the delivery of more than 320 million contactless cards in 2014 alone so it is well proven," added Philippe Cambriel, President for Europe, Mediterranean and CIS at Gemalto. "Local retailers such as EKA will benefit from our extensive experience acquired from working with major Russian financial institutions. With our personalization center in Moscow we can serve them with a very high level of responsiveness."

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